Keaton Reece | Coach

Credentials:

BS in Kinesiology, Kansas State University

Minor in Business Administration

CrossFit Level 1 (CF-L1 Trainer)

CrossFit Level 2 (CF-L2 Trainer)

Burgener Strength Level 1

CPR Certified

Keaton is a proud Kansas City native who grew up playing basketball and baseball at a young age. At the recommendation of a friend in middle school, Keaton joined the cross country team and fell in love with endurance sports. He has grown to appreciate the physical and mental challenge of pushing himself towards goals that seem just out of reach for the sheer enjoyment of seeing if it’s possible. From marathons to a half ironman, Keaton spent his collegiate years recreationally playing in the endurance sandbox.

During his last 3 semesters studying kinesiology and business, Keaton found a part time job working the front desk at K-State CrossFit. After some prodding from his friends who coached there and some help on how to move a barbell, he agreed to participate in the 2018 CrossFit Open. Since then he has dived deep into the rabbit hole of becoming a “hybrid” athlete. For many years, the scientific community bought into the idea that you could excel at being strong and fast OR be able to withstand hours of low intensity work—but not do both effectively. Since then, the narrative has changed and science begins to challenge that idea… maybe you CAN have both. CrossFit is the perfect introduction to testing yourself across a wide range of modalities while also guarding yourself against injury.

Keaton loves the community above all else, and the opportunity to touch someone’s life in a positive way is not a responsibility that he takes lightly. He loves pushing people to try new things—even things they once thought they wouldn’t like. The mind has a unique power that few (if any) people truly understand… our attitude and thought processes impact our performance in everything in life. A positive community of people pushing each other day in and day out will often lead to progress once thought impossible. Keaton has a consistent desire to learn and grow, and challenges others to do the same—if you can conquer your mind, you WILL conquer your body and you WILL conquer your life.

Credentials:

BS Finance, New York University

MBA - University of Chicago Booth School of Business

CrossFit Level 1 (CF-L1 Trainer)

CrossFit Level 2 (CF-L2 Trainer)

Joe grew up in New Jersey and played baseball and soccer as a kid. He met his wife Jen in high school and they've been together ever since. After college, he spent a few years playing fairly competitive flag football, keeping his competitive streak alive. After moving 8 times in 9 years all across the country, they finally fell in love with Denver and settled here in 2018. Today, they live in Broomfield with their 2 kids and dog, Daenerys. 

Joe found CrossFit in 2013 at the prodding of two close friends (the same close friends that introduced him to Colorado) and was quickly hooked. As an athlete who was always sort of a generalist -- never really elite at any one sport or discipline -- he fell in love with the diversity of skills that CrossFit demands and the fact that no matter how good you get, the sport scales to constantly challenge you in new ways. He really enjoys nerding out about the science of CrossFit -- movement mechanics, efficiency, workout strategy, and programming.

As he and Jen have moved and traveled so much, the local CrossFit gym has always been a fixture of their lives, where they've found community and have developed many of their closest friendships. He loves helping people who don't consider themselves "athletes" discover growth and progress and push the limits of their capabilities. When he's not in the gym, he's probably at his day job building technology products or chasing around the two tiny humans he helped create.

Credentials:

BS Industrial Engineering - UMass Amherst

Minor in Engineering Management

CrossFit Level 1 (CF-L1 Trainer)

CrossFit Level 2 (CF-L2 Trainer)

CrossFit Kids Trainer

Burgener Strength Level 1

Other CF certificates: Judges, Lesson Planning, Scaling, Spot the Flaw, Teaching Movement

Haley was born and raised in Connecticut and recently moved out to Colorado for work. 

Haley's parents started CrossFit when she was 10 years old after her neighbor opened a local box. There was no kids class at that time, and she vividly remembers going to the gym with her mom and watching on with envy. All Haley wanted was the chance to try it out. The kids class started up about a year later and she FINALLY got her chance… for about 3 months. At that point, that same neighbor asked her father if he would be interested in opening their own gym. CFW opened in February 2013 and that is when her CrossFit journey officially started. 

Haley's coaching career started shortly after that. She started as an assistant kid's coach when she was only 13 due to an average 1:30 coach to kid ratio. She fell in love with coaching instantly, so much so that she was counting down the days until she could get the CrossFit L1. For her 17th birthday, all Haley asked for was the chance to get her L1 and start coaching the adult classes. She has been coaching ever since. 

Outside of CF, Haley tries to stay as active as possible and loves being outside. She spends most of her free time with my dog Kilo exploring their new home. She loves new adventures and trying new things and is looking forward to all the adventures CO has to offer.